And it did so at a time when few companies would embrace or even acknowledge their gay customers.
Talking with people involved in Subaru’s 1990s marketing campaign, the constant refrain is how different the environment was back then.
How do you advertise a car that journalists describe as “sturdy, if drab”?
Because in all honestly, who doesn't like going back to their childhood? Currently studying my diploma in early childhood education and care and hope to one day study in community services so I can work in DHS.
A lover of horror and romcom movies though Harry Potter is life Hello! Basically, I am just an average girl looking for a long term relationship.
It was such an unusual decision—and such a success—that it helped push gay and lesbian advertising from the fringes to the mainstream.
People joke about lesbians’ affinity for Subarus, but what’s often forgotten is that Subaru actively decided to cultivate its image as a car for lesbians.
For lesbians, it was that a Subaru fit their active, low-key lifestyle.
Although it was easier to get senior management on board with making ads for hikers than for lesbians, the company went ahead with the campaign anyway.
My ex partner and I get on really well, which is extremely important because we have two beautiful children together and share custody.
My kids will always come first how ever, I always have room for more friends and possible more if it happens.
I have plans to head back to America and also visit Japan.